VMM stands for Voix Meets Mode which translates ‘Voice Meets Fashion/Art/Style/Design/Innovation/Creative Brilliance.
Conceived, Birthed and self published by Thomasina R. Legend, VMM is an independent London based annual BOOK created for & dedicated to ‘Creative Minds’.
The book is designed as a remedy offered to the creative industry and culture enthusiasts alike, inviting them to a different perspective that seeks to bridge the gap between the beginning of a journey to the elevated stages of success of individuals making strides in their respective fields.
The Vision
The vision of VMM has always been to inspire, motivate, elevate, celebrate, collaborate and promote the creative mind.
The book explores & celebrates the struggles that has led to success for featured talents from all over the world highlighting their backgrounds, challenges faced/encountered, experiences and lessons learned through intricate interviews and discussions along with articles, essays, quotes and poems to inspire & motivate the creative mind and soul.
Methodology
Our concept is simple: each issue communicates a THEME, portraying it through a comprehensive, diversified narrative. The editorial approach blends new dynamics through different articles, stories, portfolios and fashion editorials, welcoming essays of theoretical and practical analysis, articles and intricate interviews and discussions on chosen theme that should be experienced as a cultural and psychological experience which helps to motivate and inspire the creative mind.
Rationale
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“We are the first generation that have grown up with the Internet as part of our everyday life and with the internet literally attached to us and are always switched on and looking at the data, Anxiety, Depression and other mental health issues have risen at an alarming rate in the last 10 years and they are more prevalent in this generation than any generation in human history. If you look at the data, there’s some terrifying statistics. Looking at searches for Anxiety on Google alone, there’s a huge increase of people searching things like “do I have anxiety” from 2010.
What happened in 2010? Instagram launched and Facebook hit 500m-user milestone. For the vast majority of young people, our lives are ran 24/7 by mobile notifications and for those without notifications on, a mixture of clever, habit forming design, the fear of missing out, social validation, and chemical releases in our brains, will undoubtedly have us coming back to social media 20-30 times a day regardless”
- Steven Bartlett
We have chosen to focus on the creative individuals mind because a lot has changed so much over the years especially where technology is concerned and this has brought about a plethora of platforms that have enabled people all over the world to engage and share snippets of their lives and how they are doing to their audience. As great as social platforms are in getting audiences to various business and people to each other, it is having a negative effect on creative individuals who are either in school or starting out. They are struggling to understand why after all they do, they are not achieving the level of success that they can see others achieving and have attained. Whilst it is great to see the highlight reels of others, it is also detrimental to the emotional and psychological well being of the creative mind with a lot suffering depression, anxiety and other forms of mental break down.
The Goal of VMM is to reach out to them by letting them know that success takes time. Success is hard work, determination, failing constantly but never giving up and just believing. Success is learning from your mistakes and or finding other ways to get your creative voice heard and or seen. There is always a way but patience is key. We do this through the interviews we hold with talents from all over the world who are making strides in their creative fields and paving the way for others. We ask intricate questions, which highlight their backgrounds, struggles, challenges and difficulties, encountered, faced, solved and what lessons were learnt to be able to move forward. It is important that we begin to understand that getting to the top of your career or profession has no magic wand and there are so many people making it who have gone through some of the most difficult and unheard of challenges that could break others. It is time to celebrate those journeys and stories of struggle than to keep promoting lifestyles and fake lives that are killing the youth who think they must have such in a split second.