Introspection - Getting to know who we are
“Who in the world am I? Ah, that's the great puzzle.”
― Lewis Carroll, Alice in Wonderland
In the words of Aristotle, “Knowing yourself is the beginning of all wisdom.” This year, one of my goals was to properly outline what I wanted to do in terms of moving the VMM brand forward but I had to go back to the drawing board and remind myself why I started the magazine in the first place. It makes perfect sense to take the time to re-introduce VMM to you guys, as well.
So let me start right now.
PURPOSE: Who We Are
VMM stands for Voix Meets Mode which translates ‘Voice Meets Fashion/Art/Style/Design/Innovation/Creative Brilliance.
Conceived, birthed and self published by myself (Thomasina R. Legend), VMM is an independent London-based bi-annual print magazine created for and dedicated to ‘Creative Minds’.
The magazine is designed as a remedy offered to the creative industry and culture enthusiasts alike, inviting them to a different perspective that seeks to bridge the gap between the beginning of a journey to the elevated stages of success of individuals making strides in their respective fields.
The magazine explores and celebrates the struggles that have led to success for featured talents from all over the world highlighting their backgrounds, challenges faced/encountered, experiences and lessons learned through intricate interviews and discussions along with articles, essays, quotes and poems to inspire and motivate the creative mind and soul.
Our concept is simple: each issue communicates a THEME, which is portrayed through a comprehensive, diversified narrative. The editorial approach blends new dynamics through different articles, stories, portfolios and fashion editorials, welcoming essays of theoretical and practical analysis, articles and intricate interviews and discussions on the chosen theme that should be experienced on a cultural and psychological level to help motivate and inspire the creative mind.
“We are the first generation that has grown up with the Internet as part of our everyday life and, with the internet literally attached to us, we are always switched on and looking at the data. Anxiety, Depression and other mental health issues have risen at an alarming rate in the last 10 years, and they are more prevalent in this generation than any generation in human history. If you look at the data, there are some terrifying statistics. Looking at searches for Anxiety on Google alone, we see a huge increase of people searching things like “Do I have anxiety” from 2010.
What happened in 2010? Instagram launched and Facebook hit 500m-user milestone. For the vast majority of young people, our lives are run 24/7 by mobile notifications and for those without notifications on, a mixture of clever, habit-forming design, the fear of missing out, social validation, and chemical releases in our brains, will undoubtedly have us coming back to social media 20-30 times a day regardless”.
- Steven Bartlett
We have chosen to focus on the creative individual's mind because so much has changed over the years, especially where technology is concerned. This change has birthed a plethora of platforms that enable people all over the world to engage with one another, to share snippets of their lives and how they are doing with their audience.
As great as social platforms are at allowing audiences to connect with businesses and individuals to one other, it is having a negative effect on creative individuals who are either in school or just starting out. They are struggling to understand why after all they do, they are not achieving the level of success that they can see others achieving and have attained. Whilst it is great to see the highlight reels of others, it is also detrimental to the emotional and psychological well-being of the creative mind with a lot suffering depression, anxiety and other forms of mental break down.
The Goal of VMM is to reach out to them by letting them know that success takes time. Success is hard work, determination, frequent failures but never giving up and just believing. Success is learning from your mistakes and/or finding other ways to get your creative voice heard and your vision seen. There is always a way but patience is key. We do this through the interviews we hold with talents who are making strides in their creative fields and paving the way for others from across the world. We ask intricate questions, which highlight their backgrounds, the struggles, challenges and difficulties they've encountered, faced and solved as well as what lessons were learnt to be able to move forward.
It is important that we begin to understand that getting to the top of your career or profession isn't achieved with a magic wand and there are countless people making it who have gone through extremely difficult and unheard of challenges that could break others. It is time to celebrate those journeys and stories of struggle rather than to keep promoting lifestyles and fake lives that are killing the youth who think they must have such in a split second.
VMM is so much more than a magazine and through these blog posts; we will be able to show you more in-depth.
In our next blog post I share with you why I started VMM. Thanks for taking the time to read the very first one and hope it helps in giving you a bit of insight as to what we do. Please feel free to leave a comment.